Meet Enzo Giovanni
- Licensed Financial Professional (10 years)
- Bestselling Author
- Trainer & Educator
I help people turn financial questions into understanding—and understanding into a thoughtful next step. As a licensed professional and author, I bring clarity to the concepts and choices that shape your financial life.
Whether you’re exploring options for your family or considering a career helping others, my approach starts in the same place: listen carefully, teach clearly, and make room for your questions.
Get to know my work
Shirley Luu & Associates
IUL ASAP
FIA ASAP
iKnowMyMoney
LICENSED FINANCIAL PROFESSIONAL
Your financial life.
Understand your options.
A good financial conversation should leave you with more understanding, more perspective, and a clearer sense of what matters to you.
As a senior associate with Shirley Luu & Associates and a recognized Champions Club member, I work with individuals, families, and business owners to explore life insurance and annuity strategies in the context of their lives.
We start with your priorities. I walk you through how an option works, where it may fit, and the costs, limitations, and tradeoffs to consider. We revisit the questions until you can explain the choices in your own words—and decide what makes sense for you.
Start a financial conversationIN MY CLIENTS’ WORDS
“Enzo is a great advisor who takes the time to explain and re-explain the different concepts and products available. I truly appreciate that he does not rush and makes sure everything is clear. I would highly recommend him to anyone who wants to better understand finances or plan for retirement.”
“Enzo did an amazing job helping me finish setting up an IUL and an FIA. I’m always thankful to have Enzo on my side.”
BESTSELLING BOOKS
Not just books.
Impact for life.
Understanding money can change the questions you ask—and the decisions you make for the rest of your life.
With IUL ASAP and FIA ASAP, the purpose goes beyond making complex ideas easier to read. These books help readers understand the role life insurance and annuities can play in protecting a family, preparing for retirement, and building a more intentional financial future.
My work as a contributing author to IUL ASAP and co-author of FIA ASAP reflects a belief that financial knowledge should be useful. Learn the fundamentals. Recognize the possibilities and the tradeoffs. Bring better questions to the conversations that shape your financial life.
TRAINER & MENTOR
Learn to serve people.
Build with purpose.
Financial services needs professionals who can do more than explain a product. It needs people who can listen, educate, and earn trust.
I also train and mentor people entering the field—and professionals ready to become more capable business owners. My experience consulting with financial companies, large and small, brings a wider business perspective to that work.
We connect the craft of serving clients with the discipline of running a business: clear positioning, thoughtful communication, consistent organization, and the confidence that comes from preparation.
If you’re considering a career in financial services, looking for mentorship, or seeking business coaching, I’d like to hear what you’re working toward.
Learn moreFrom past business collaborations.
“Enzo is a rare combination of talents. He is very creative, knowledgeable in brand positioning and current marketing concepts… He has been an asset to our business.”
“Enzo has transformed my brand, business, and life… I’m never letting him go!”
“Enzo Giovanni is one of the most creative minds in the industry.”
EDUCATOR & FINANCIAL LITERACY ADVOCATE
A teacher at heart.
A purpose that continues.
Before financial services, there was a classroom.
I spent seven years teaching high school English, American Literature, and Creative Writing. That experience still shapes how I work: listen for the question behind the question, make an unfamiliar idea approachable, and help someone develop understanding they can carry forward.
I founded iKnowMyMoney to bring that same purpose to financial literacy. As a publisher and advocate for financial education, it helps bring ideas, books, and conversations to people who want a better understanding of money.
From a classroom to a client meeting to the written page, my aim is the same: help people become more informed, more capable, and more confident in the questions they ask.
LET’S CONNECT
What’s your
next chapter?
Exploring a career in financial services? Interested in training, mentorship, or business coaching? Tell me a little about yourself and what you’d like to work toward.
Looking for help with your personal financial options? Schedule a conversation ↗